Thursday, May 22, 2008

Today is the First Day of the Rest of Our Lives


At Cobalt Communications Group, our job is to help our clients gain awareness online. When we began working with Dr. Wayne Andersen, we were immediately excited about his new book, Dr. A's Habits of Health. One of the things we wanted to organize was a group of people, with diverse health, weight and nutrition needs, backgrounds, ethnicities and geographic regions and have them read a pre-published copy of the book to try it out and give feedback. None of the participants have met Dr. A or are being compensated, beyond receiving a copy of the Habits of Health manuscript.

This blog will be the online journal for more than a dozen people, chronicling their journey to optimal health and wellness over the next two months, using the basic principles outlined in Dr. A's book. We encourage conversation, dialogue and comments.

While we were setting up the pilot program, we began to get excited about the book ourselves. The three of us on the account team are all a little crazy when it comes to health, nutrition and wellness, and we wanted to find a way to participate as well. So, while we are not "official" participants, due to the fact that we are paid consultants for Dr. A, we are taking this journey along with everyone else - just for curiosity's sake.

So ... here is our introduction the the first day of the rest of our lives (from left to right in the photo above):

Jessica, Sr. Marketing Comm. Specialist: An exercise enthusiast who loves running, dancing, wake boarding, skiing and playing a variety of sports—the more physical the sport, the better. She is excited to participate in Dr. Andersen’s “Habits of Health” program because she is eager to develop a healthier eating strategy and gain a solid understanding of the nutritional benefits of certain foods.

Sara, VP, Marketing: New mom to an 8.5-month-old baby girl, works full-time, trying to balance work, home, baby, sleep and wellness. Looking to find more internal wellness - a general sense of well-being and to improve sleep habits and energy levels. Loves food, the outdoors, hiking, yoga and the occasional run.

Erin, Director of Marketing: A busy single woman who frequently eats on the run. She’s struggled with a thyroid problem from an early age, giving her up and down weight and energy issues for several years. She’s anxious to find a diet that will help her overcome her natural lack of metabolism.

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